How direct-to-patient marketing can help you increase self-referrals

Direct-to-patient marketing is a relatively new marketing approach in the medical industry. Previously, health care products were marketed to health care professionals. This was because they’re the ones who use those products on their patients. However, the way that health care products are marketed has shifted significantly. There’s been an increase in the health care […]

How to build a strong physical therapy business plan

So, you’ve made the decision to start your own physical therapy business. Now your next step is to put together a detailed business plan. But what elements should your plan encompass? There are so many different components that go into creating a business plan, but if you’re looking to create a plan for your physical […]

How to deal with an injury to your dominant hand

If you’ve recently sustained an injury to your dominant hand, you’re probably having trouble coping with the way you go about your new daily routine. You probably also didn’t realize how much you used your dominant hand until it became injured.  A hand injury can seriously affect the way you carry out your everyday activities. […]

What does a physical therapy office assistant do (and what should you look for in one)?

Have you recently started your physical therapy business or franchise? Are you looking to hire an office assistant? Maybe you’ve managed without one until now but you’re starting to think it might be time to look for someone to help with administrative tasks. Physical therapy office assistants can be a saving grace for clinics by […]

What does the future of physical therapy look like?

The future of the physical therapy industry is looking good. According to the U.S. Bureau of Labor Statistics, the outlook for job growth for physical therapists up until 2031 is expected to be 17%. This is much higher than many other occupations. This job outlook should indicate to business owners that the industry will go […]

What is triscaphe arthritis and how do I treat it?

You may have heard of rheumatoid arthritis and osteoarthritis, but have you ever heard about triscaphe arthritis? Well, if you experience joint pain at the base of your thumb where it meets your wrist — you’re likely experiencing triscaphe arthritis. Triscaphe arthritis is the localized inflammation of the triscaphe joint. This joint can be found in between the […]

Should you outsource HIPAA compliance?

As a health care business owner, you know how vital HIPAA compliance is. The Health Insurance Portability and Accountability Act (HIPAA) was first established in 1996. It was put in place to protect patients from having their information released without their consent or knowledge. To be in violation of HIPAA laws could seriously jeopardize the […]

How can a physical therapy group help your practice add more clinics?

If you own a physical therapy brand with multiple clinics or hope to open new clinics in the future, you may want to consider joining a physical therapy group. These private equity companies can help you to source clinics in your area and offer the type of resources that can help you grow. Below, we’ll […]

3 strategies for growing your physical therapy business

Physical therapy is a booming industry, with a market size of $46 billion in 2022 and a 5.7% growth expectancy for the upcoming year. This is great news for clinicians, as it means that more people are seeking out physical therapy services. However, there’s also a downside: competition. If you want your clinic to stay […]

5 reasons to consider partnering with a physical therapy group

When you join a physical therapy group, you get access to people and resources that can help your practice grow. In most cases, these are resources you wouldn’t otherwise have access to. Yes, you may sell a portion of your business in return, but having access to these resources can free up your time, helping […]

The 3 most common HCPCS modifiers used by physical therapy practices

The Healthcare Common Procedure Coding System (HCPCS) uses two primary types of codes: codes and modifiers. Each HCPCS code describes the services or procedures performed while modifiers are added to codes to provide supplemental information. These modifiers can signify important information to insurance companies, hospitals, other medical providers and patients themselves.  In this article, we’re […]

What every physical therapy practice’s team should know about CPT modifier 59

Current Procedural Terminology (CPT) codes are a set of codes that are used to classify the type of service or procedure performed. They were created by the American Medical Association (AMA) in 1979 and have been revised several times since then. CPT codes can be found on most insurance forms, medical records and hospital bills. […]